“Registering your trademark is a cutting edge to your business, and conducting trademark search is an incentive to the process”
Trademarks are sought to protect the identity of a business/company. Performing a trademark search is a crucial step before adopting a trademark. When a trademark search is conducted, the possibility of a trademark being similar to an existing trademark is checked. Individuals and companies who fail to perform a trademark search ear on often regret later when they find themselves embroiled in expensive legal disputes or in situations when they are compelled to change their trademark—both of which could have been easily avoided with a simple trademark search.
To read more about trademark search, please click the link.