News: More women at ease shopping for liquor
Swati Anand & Anshul Dhamija, TNN, Aug 9, 2010, 02.22am IST
CHENNAI / BANGALORE: "It's 7 pm on a Friday and on her way back from office, Harini Mathur Singh, 29, makes a pit stop at the Spencer's store on Bangalore's M G Road. In her trolley: potato chips, salted peanuts,
microwave popcorn, two bottles of Shiraz, vodka and a few cans of beer. "It's girls' night at my place today," said the HR professional at an IT company. "My friends are coming over and we unwind over movies and drinks."
Women today account for almost 30% of liquor customers at the 15 Spencer's stores across the country. Their pick: wines and white spirits. "In the past year alone, we have seen a growth of 40% in women buying liquor from our stores," said Mohit Kampani, V-P (merchandising, food and FMCG) of RPG Retail, which runs the Spencer's chain.
A dipstick survey of traditional liquor outlets by AZ Research Partners, a marketing consultancy firm, revealed that female buyers were literally non-existent. Not surprising, since at non-department liquor outlets women
are at risk of being stared down and teased. With the advent of branded liquor retail stores and dedicated liquor counters at supermarkets, the number of women buyers has increased to 10-12%, over the past few years.
There were only a few standalone stores like Not Just Wine and Cheese that offered liquor in premium ambience, while only an odd store like Thoms sold alcoholic beverages alongside groceries and bakery products in Bangalore. Now, more like Food World Gourmet and United Breweries' Spiritz & More are
joining the fray."
Source:https://timesofindia.indiatimes.com/city/bangalore/More-women-at-ease-shopping-for-liquor/articleshow/6277941.cms#ixzz0w4CoTyxM
Now an aam adami's take: "Good to know that finally ladies are breaking the final male bastion ! Good luck"
