lottery scheme
Pratibha Mule
(Querist) 13 February 2010
This query is : Resolved
Scheme Objective
ABC Co. is a electornics selling company and has its presence in PAN India. ABC Co. is a Co Sponsor for a cricket series which is to be held in India. The said ABC Co. is also the presenting sponsorship to one of the team and associate sponsorship of some other team.
The said ABC Co. is rolling out a consumer promo for the entire ABC group. This is big as the Final Prize is “5 lucky winners will be chosen through a lucky draw to advise the Captain/Coach of sponsor team for the home matches”. He will go on air. There are also exciting prizes with a sure shot redemption with every purchase of ABC Co. product.
Scheme Mechanics
On purchase of any ABC Co. product Customer is entitled to a guaranteed gift on the spot.
Also, The customer will get a scratch card. He will unravel a unique number after scratching the rear.
This number will then be smsd to a short code and the final gratification will be another item which will be informed to him via sms.
Scheme Location
The activation of this scheme will be pan india, everyplace where the ABC Co. product can get sold.
Scheme Width
We will be on ATL / Print / Radio / Outdoor / Onground / POS elements
Scheme Depth
All ABC.Co Groups will be participating in this consumer promo
Concern
Will this scheme attract lottery bye laws. If yes, please mention specifics and the state. How do we need to modify the scheme if required.
Raj Kumar Makkad
(Expert) 13 February 2010
Scratching card and unravel a code no. and thereafter gratification of another item may conclude in the eyes of some person as attracting lottery bye-laws otherwise in my view there is nothing attracting any provision of lottery bye-laws/act in any way in the whole scheme. One is spot gratification whereas the other is to be intimated through sms. It is no wrong. You are not charging anything more than the price of the product rather attracting customers through your scheme of gratification which is a business policy and it is not violating any provision of lottery act/rules.
